The program you see or hear on your receiving set arrived there at that moment and at that palace on the dial or channel selector as the end result of two types of creative activity;
production and programming
the two activities differ fundamentally.
we find it helpful to make the programming. Production distinction in terms of strategy versus tactics. Strategy refers to the planning and directing of largescale operations. In this case, entire schedules of broadcast station and cable systems, and of broadcasting and cable networks. Tactics refers to the methods and techniques used to reach the goals that strategy has defined
the two activities differ fundamentally.
we find it helpful to make the programming. Production distinction in terms of strategy versus tactics. Strategy refers to the planning and directing of largescale operations. In this case, entire schedules of broadcast station and cable systems, and of broadcasting and cable networks. Tactics refers to the methods and techniques used to reach the goals that strategy has defined
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